
Holistic thinking
When I start a new piece of work, it often seems like I need to take a step back. What is the big picture? Where does that problem fit into the overall user experience or system? What happens across the different channels? Before I start any design I want to be confident I understood the background and the potential impact and that I am solving the right problem.
CASE STUDY 03



Improving a workflow across multiple teams
Client
Hatch Invest (New Zealand), 2021
Role
Senior Product Designer
In 2022 the investment platform Hatch got new ownership and had to integrate with the mother company’s back-office process. This change risked that operations couldn’t finish their daily job that was finely tuned with the banking day schedules. It would mean delays and impact the business and customer experience.
After talking to the internal operations team, the BA and the developer it became clear that we needed to front-load internal processes. With a rough plan in mind, we created a process map showing the current and proposed flow side by side. It mapped the different parties and processes and helped to communicate the solution to the decision-makers.
Once the proposal was approved, I designed the changes for the admin UI. I added a simple task manager to the overview page. Here the team could check off all tasks in chronological order and view their progress. I made a point of listing all the tasks in the UI, including the ones that were done outside the admin app. For example, noting the request email is sent. It provided one source of truth that helped the single user but also the team to have oversight of what was done – which was important for such time-sensitive work.
CASE STUDY 04

Designing across different media
Client
SYNTOP, for Menschenrechtszentrum Cottbus e.V., 2013
Role
UX Designer
For me, holistic thinking also includes considering the experience or solution independently of the media or format. In exhibition design, stories are told within the physical space and with a comprehensive understanding of how media plays its part. I had the opportunity to learn and apply this way of thinking while working with the design studio SYNTOP in Berlin from 2012 to 2017.
For the permanent exhibition at the Human Rights Centre in Cottbus, I assisted them in creating interactive exhibits. Along the way, we integrated digital and analog interactives within the context of the space and the exhibited objects. While the digital exhibits immerse visitors in the dark history of the former jail, the analog ones help to alleviate the emotional weight of the stories and provide opportunities for reflection.





