Storytelling
This is one of the most important skills for working in the creative industry. There is a lot to say about how good storytelling helps create empathy for the customer. But in the day-to-day, it’s what truly elevates the UX practice’s influence within the organisation.
Related case studies
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05 | Making it relevant
Visualizing Global Marathon – 2012 | Developing an information visualisation of 20 years of flight data that won in the 2012 Visualizing Global Marathon.
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06 | Sharing a vision
Flux – 2020 | Developing and communicating a product strategy for the energy retailers comms area, that led to the first successful integration with a third party.
Tina Serowski 